Global Data Insights Survey

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For the latest insights and strategies, explore the 2024 Global Data Insights Survey.

The Global Data Insights Survey presents in-depth insights from thousands of business executives globally on the implications and challenges of Data Gravity and provides guidelines for unlocking trapped value.

This brief covers the results of a survey that was designed to:

1. Provide insights on how data is becoming the critical agenda topic for all businesses
2. Identify implications driving the need to rethink data strategies on a global, regional, local and industry level
3. Establish the importance of addressing Data Gravity